Your business just isn’t reaping the kind of benefits from Facebook that you may have expected, is it?
Your R.O.I isn’t what it should be, and Facebook engagement with both existing and potential guests is practically non-existent.
Yet you can’t afford to not have a presence on the world’s biggest social platform either, can you?
Let’s face facts:
Facebook has been a significant gamechanger for modern businesses in the last couple of years.
By transforming the way we advertise, build relationships with our guests, and even manage day-to-day customer service, the social media platform is frequently becoming the very nucleus of many a hotel’s online marketing efforts.
So why is your Facebook page performing so poorly?
Truthfully, it could be any number of things -from the timing of your posts to the quality of your images- that is ultimately preventing you and your hotel from achieving social media success.
The good news is this:
It is quick and easy to make some significant improvements to your hotel’s social media presence and dramatically improve engagement.
Today, we’re going to show you how to do just that in a few simple steps.
Ready? Let’s get started.
Use This One Top Facebook Tip To Immediately Improve Engagement:
You know the old adage about a tree falling in the woods when there’s nobody around to hear it?
What if that tree was your latest social media post, and what if “the woods” were actually Facebook?
Even if it did make a sound, it wouldn’t be the kind that would produce any kind of results for your business.
What we’re getting at is this:
if you make your posts when the majority of your audience are busy at work or perhaps even fast asleep in bed, they simply won’t see those posts.
By the time they log into Facebook again, that perfectly-worded message you blasted out in the wee hours has been buried beneath a deluge of cute cat pictures and the latest memes.
Your post to go on ignored until the end of time.
Fortunately, there is a solution:
Use Facebook insights to examine when the majority of your audience are actively using Facebook, and schedule posts accordingly.
That way, you significantly increase the chance of your post appearing on user’s newsfeeds, therefore increasing the likelihood of engaging.
Need to Get People’s Attention on Facebook? Here’s How it’s Done:
We were almost tempted to say that getting your posts onto user’s newsfeeds was a guaranteed way to increase engagement, but of course, that’s not exactly the case, is it?
You could have the most perfectly timed post in the world, but if it doesn’t catch the user’s attention, they’ll just scroll on by looking for the next thing that does.
We all know that good quality imagery which really reflects your brand is essential to any good hotel internet marketing strategy, and the same certainly applies on Facebook.
When it come using social media, you’re competing not only with a user’s close friends and loved ones (ie. the people whose posts they’re going to check out and engage with the most) but also a whole host of live streaming events, videos, photographs and other media, some with serious budgets behind them.
If you’re going to make your business stand out among all that, choosing a strong, powerful image is going to be crucial to the success of your hotel’s’ social media campaign.
The One Golden Rule of Hotel Social Media Marketing:
Keep it simple.
Again, this is all about catching -and keeping- your audience’s attention.
With so much interesting content competing for their time, few people are going to read a paragraph-long sales pitch about your latest special offer.
On Facebook, users want content that is short, sweet, and to the point.
That means it’s your job to keep your posts simple if you want to improve your levels of engagement.
Here’s how to do that:
Use clear, concise and compelling copy with your images, something that really demands attention and draws in users.
If you do have a lot of information you need to get across, add it to a blog post or page on your website and link to it.
The Real Reason Why Nobody Is Commenting on Your Hotel’s Facebook Page:
Social media is not a one-way advertising platform like traditional media.
This is all about building conversations with your customers and developing the kind of loyal, personal relationships which ultimately lead to repeat bookings and a great reputation.
What better way could there be to build a conversation than simply asking questions of your audience?
Ask them to name their favourite local attraction or restaurant.
Ask for feedback about their favourite part of your stay with you.
Ask them anything you can come with tol help them to think fondly about your hotel, the area you’re based in, or a combination of both.
Whatever You Do, Do Not Ignore This Last Crucial Facebook Tip:
Be prepared to take the good with the bad:
Though you do all you can to provide the best possible service to all of your guests, there are those unfortunate times when things unexpectedly go wrong.
When they do, it’s not uncommon for guests to vent their frustrations, or at least make an enquiry, via your Facebook page.
If this happens to you, don’t ignore them.
Instead, engage with those users, resolve those issues, and be seen to be doing so.
This way, not only does the person making the complaint feel valued, but you also have the added benefit that other users can see how you responded to the issue, and come to trust you as a hotel which really cares about its guests.
Need help improving your hotel’s social media presence? Talk to the experts at Pacific Infotech today. Contact us online to arrange your free consultation, or call now on 020 313 76707.