How many times have you heard your fellow business owners singing the …
“Don’t find customers for your products, find products for your customers” says
… Marketing is no longer about the stuff that you make, but about the stories you tell, says
What’s your story?? How can you tell that story that really connects with your audience on an emotional level?
Read on to find out…
Content is Still King
As Google says:
“Creating compelling and useful content will likely influence your website more than any of the other factors”
But you can’t expect to just write and wait for visitors come to you, that’s too passive, and rarely -if ever- works.
With today’s customer journeys taking any number of detours through an ever-evolving digital landscape where they’re presented with tempting offers from your competitors at every turn, making a successful of your web presence can prove to be a serious challenge.
In today’s digital society, growing your brand online means more than just developing a website which meets the strict guidelines set down by the likes of Google.
It means following guidelines based on strategic planning, and taking an effective approach which includes:
- Content curation and publishing
- Content marketing
- SEO guidelines
- Media promotions
- Brand creation and awareness
Content curation, along with optimisation is quite a challenging task and includes:
- Understanding the business and discussing the best approach to developing your content strategy
- Full research carried out to find topics which will attract the attention of visitors
- A native-speaking copywriter.
- Competitor research
- Content keyword strategy planning
- Content presentation and layout
- Alternative keyword placement and planning
Keyword proximity and placement then next comes the content marketing, a process which involves publishing and promoted highly targeted content including:
- Press releases
- Social syndications
- Media promotions
- Paid social promotions
- Content distribution via network
- Commenting on targeted blog network
Following SEO guidelines is an essential part of the process, but it’s also such a big topic that it would be impossible for us to cover it all within just a few paragraphs today.
For a complete overview to the technical aspects of SEO, you can read our guide here.
@Bitvero, the specialist online marketing brand of Pacific Infotech, we always aim for simplicity and effectiveness when consulting with our clients on:
- Search Engine Optimisation,
- Search Engine Marketing,
- Social Media Optimisation,
- Social Media Marketing
- Website design
- Website redesign
- Pay Per Click adverting
- Email Marketing
To discuss your online marketing, call us today us on 020 313 76 707 or read on @Bitvero to find out more about how we can help your business grow online and get your website noticed by exactly the right audience.
Website Design London
Develop an effective online presence for your brand with hotel web design, integrated SEO and online marketing strategies from Pacific Infotech’s online marketing specialists.
To discuss your web design needs, contact us online today, or read on to find out more about how we can help your business to grow online.
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